Hmmm…marketing

When you read the load of stuff there is on the web about being successful as an artist, most of it talks about the importance of marketing your work. Of course, that’s pretty logical. It’s just that you have to have the time and the skills to do it. And perhaps something to market.

The timeframe leading to this exhibition has been short. If I already had a body of work, I could polish and curate. What I had at the beginning of the process were some ideas about materials, subject matter and techniques—at least, some things I wanted to explore. But marketing ideas rather than resolved works isn’t ideal.

I had some business cards and exhibition postcards printed (front of postcard below). The image on the postcard developed into a digital work 30cm x 80cm (yes, admitting that the ‘detail’ was selected before the work was complete!). I’ve also completed 7 other digital works (limited editions of 10), and am now working to complete 4 mixed media/collage works and 6 paintings.

I’ve given the cards out to friends, colleagues and family and my great friends Bill and Helen are doing a bit of promotion amongst their circle. I’m very lucky that there will also be an audience of several hundred most nights because of the location of the exhibition space in the foyer of the Ensemble Theatre. I’ve developed a strategy for exhibiting and selling work online, and I’m looking forward to implementing that as soon as the exhibition is hung.

So…first steps in building a body of work, and first steps in marketing that work. I am quietly excited about this progress, not least because I have learnt quite a bit about both!

postcardweb

My exhibition: October 2013

My exhibition: October 2013

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I’m working towards an exhibition in October at the Ensemble Theatre in Kirribilli, in the Foyer Gallery space. Rough dates are October 15 to November 17, 2013.

Thanks to the intervention of my good friend Bill Young—who introduced me to this opportunity—I now have a deadline to work to. Somewhat ironically, it is Bill who forged the way at the Kirribilli Pub Theatre all those years ago, when I got my first chance to do scenic painting, and fell in love with the meshing of visual arts and theatre. It really seems like a good fit now to be exhibiting in a theatre, and more to the point in Kirribilli!

My exhibition will be on during two performance seasons: CAMP by Gary Baxter (directed by Mark Kilmurry) and  RAPTURE, BLISTER, BURN by Gina Gionfriddo (directed by Sandra Bates).

My work will include paintings, giclée prints and mixed media/assemblage. With a refreshed aesthetic and some added vim post-holiday, I’ll be pulling together work done pre-Japan with both new and analogous works.